You’ve heard the stories - Santa's workshop, snow as far as the eye can see and reindeer galloping across snowy fields.
But why should you go to Rovaniemi? It's a place where Christmas meets the wild beauty of Lapland.
And, although it's perfect for families and kids, solo travellers and friends will have just as memorable a time here.
Top Things to Do in Rovaniemi
From husky sledding to catching the Northern Lights, there's no shortage of things to do in Rovaniemi.
Here’s your ultimate guide to Rovaniemi attractions and Lapland activities that'll have you talking about your trip long after you return home.
1. Visit Santa Claus Village
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What to expect: Meet Santa, cross the Arctic Circle, browse Christmas-themed shops.
Why go?: Because who doesn't want a selfie with Santa?
It's a no-brainer - if you’ve ever dreamed of meeting Santa and making your inner child’s dreams come true, Santa Claus Village is the place.
And it's just as magical as it sounds.
Santa lives here and greets you at the door, ready to listen to all your wishes and deliver some Christmas cheer.
The village is filled with gift shops, cafes and a whole lot of festive spirit.
The best part: You'll cross the Arctic Circle, which is basically a rite of passage for any self-respecting traveller.
2. Husky Sledding Adventures
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Where?: Various operators around Rovaniemi.
Why go?: It's the closest you'll ever get to being in Frozen.
Rovaniemi is not just about reindeer and Christmas cheer.
You can also experience the best activities in Rovaniemi and explore the great outdoors.
Husky sledding is one of those activities that makes you feel close to nature and this region's unbelievable natural surroundings.
Hop onto a sled pulled by a team of eager huskies, race through snowy forests and feel the adrenaline as you zoom across the pristine white landscape.
It's a whole new level of thrill and a once-in-a-lifetime experience.
Plus, the dogs are adorable.
3. Illuminate Your Nights with the Northern Lights
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What to expect: Skies full of dancing green, pink and purple lights.
Why go?: Seeing the Northern Lights is a truly unique and memorable experience.
Let’s talk about the Northern Lights. They’re probably the main reason most people make the journey to Lapland.
And no doubt they’re worth the trip.
If you're looking for something truly memorable, witnessing this natural phenomenon is as close to real-life magic as you'll ever get.
When to go: The best time to see the Northern Lights is between September and March.
Let's be honest, you'll probably end up seeing them on Instagram anyway. So why not see them in real life?
How to see the Northern Lights: You can catch the Northern Lights from many areas in Rovaniemi.
But the further away from built-up areas you go, the better. Consider booking a Rovaniemi day tour to chase them. Guides know the best spots for a stellar view.
4. See Santa’s Helpers Close Up at a Reindeer Safari
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Where?: Santa Claus Village or various tour operators.
Why Go?: Because how often do you get to steer a herd of reindeer?
You can't visit Lapland without experiencing a reindeer safari. This isn't just a ride - it's a cultural experience.
These reindeer are a key part of Lapland's indigenous Sámi culture.
And while you're zooming through snowy forests, you'll get a little education on their role in the region’s history.
You'll also be in control of the reins as you guide your reindeer through the peaceful Lapland wilderness.
5. Explore the Arktikum Museum and Science Centre
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What to expect: Exhibits on the Arctic, local culture and the environment.
Why go?: A good option for when you're snowed in, or after something a bit different.
If you're after something a little more educational on your trip to Rovaniemi, head to the Arktikum Museum and Science Centre.
Here, you can dive deep into the culture, history and nature of Lapland and the Arctic region.
What to expect: Learn about Sámi culture, the harsh Arctic environment and the wildlife that makes this part of the world so unique.
The best part? It's housed in a stunning building that looks a bit like a spaceship.
6. Get in the Fast Lane with Snowmobiling
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What to expect: Snowmobiles, adrenaline and snowy landscapes.
Why go?: Because everyone needs to feel like a snow warrior at least once.
Not quite husky sledding, but still full of adventure, snowmobiling in Rovaniemi is a fantastic way to cover more ground.
You'll zoom through forests and past frozen rivers, navigating the snowy wilderness like an Arctic explorer.
Where to do it: Rovaniemi has a number of providers offering snowmobile tours, with options ranging from short rides to full-day excursions.
You can even combine it with a stop to see the Northern Lights. Double win.
7. SnowCastle of Kemi
While technically not in Rovaniemi, the SnowCastle of Kemi is close enough to warrant a mention.
Built entirely of snow and ice, the castle is like something out of a fairy tale.
You can tour the ice corridors, visit the ice chapel and even stay in an ice room if you're feeling brave.
Where?: Kemi - about 1.5 hours drive from Rovaniemi.
Why go?: It's a unique experience you won't forget.
8. Ice Fishing
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Fancy a spot of fishing? Then why not try ice fishing?
Drill a hole in the thick ice and sit back and wait for the fish to bite.
It's peaceful, calm and gives you a chance to connect with nature in a way few other activities can.
Where?: Rovaniemi has a few local lakes for ice fishing.
Why go?: It's not about the catch, it's about the experience.
Stay Connected in the Arctic
Rovaniemi is remote, but that doesn’t mean you can’t share your adventures while you're having some of the best times of your life.
That's where eSIMs for travel come in.
With an Airalo eSIM, you can get online in Rovaniemi without the stress of roaming charges or sourcing and swapping physical SIM cards.
You'll be able to check maps, book last-minute tours, and, of course, share your epic winter travels.
Download an eSIM from Airalo and make sure your Lapland adventure is as smooth as the snow beneath your feet.
